Howard luck gossage biography of michael jordan

American advertising innovator (1917–1969)

Howard Luck Gossage (1917–1969) was an American advertising innovator and iconoclast during the "Mad Men" era,^[1] frequently referred to as "The Socrates of San Francisco".^[2][3]

Out of a converted firehouse nestled in San Francisco's Barbary Shore neighborhood, Gossage created the headquarters of his advertising agency (Freeman, Mander & Gossage).

The building would become a salon where many of the era's influential thinkers congregated,^[1] from John Steinbeck to Buckminster Fuller, Tom Wolfe to Stan Freberg.^[4][5]

A non-conformist who railed against the norms of so-called scientific advertising in his day, Gossage introduced several innovative techniques to the advertising practice that would only become appreciated decades after his death.^[1]

Gossage is credited with discovering the media theorist Marshall McLuhan, introducing him to med